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Explore Insights, Ideas, and Inspiration. Dive into articles tailored to help you grow, lead, and make your vision a reality. Choose a topic and start exploring.

Most Recent Articles

Below you can find my most recent articles in every category. Want newly published articles delivered to your inbox? Subscribe to my newsletter. In addition to deep dives on selected topics, I include links to all new articles.

Five Superpowers That Set Me Apart as a Fractional CMO

I build brands that lead with purpose and scale with integrity. From operational systems to team culture, I connect vision to execution. These are the five superpowers that make me a standout partner for early-stage founders.

The Fractional CMO Advantage

A Fractional CMO gives startups the strategic firepower they need—without the full-time cost, risk, or commitment. This article breaks down the key advantages and when it’s the right move (or not) for your business.

Inside the Client Journey: Working with a Fractional CMO

A clear, human-centered look at what it’s really like to work with a Fractional CMO—from your first 90 days to final handoff. Strategy, execution, hiring, and everything in between.

Is Your Business Ready for a Fractional CMO? 8 Key Signs

Is your business ready for a fractional CMO? Explore 8 key characteristics of businesses that benefit most from fractional marketing leadership and learn how executive-level guidance can drive growth without the cost of a full-time hire.

Five Superpowers That Set Me Apart as a Fractional CMO

The Fractional CMO Advantage

Inside the Client Journey: Working with a Fractional CMO

A clear, human-centered look at what it’s really like to work with a Fractional CMO—from your first 90 days to final handoff. Strategy, execution, hiring, and everything in between.

Is Your Business Ready for a Fractional CMO? 8 Key Signs

Brand Building Starting Line

A guide to help businesses prioritize the right steps in brand building. I break down why starting with purpose aligns your company with long-term goals and how these core statements shape both internal operations and external impact.

Building Trust in Bitcoin: Why Mental Models Matter

Bitcoin may be trustless to a computer, but for mainstream adoption, people need to trust it. The key? Mental models. By using familiar concepts like coins, wallets, and miners, we simplify complexity and bridge the gap between technical innovation a

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Good Management is the Startup Superpower No One Talks About

Good management is a startup’s superpower. While rogue geniuses get the spotlight, startups fail more from bad leadership than bad ideas. Strong managers turn vision into action, foster innovation, and build cultures that attract and keep top talent.

Working With Jessica: A Guide to Collaboration, Leadership, and Growth

Collaboration thrives on clarity. This guide breaks down my leadership style, communication preferences, and approach to teamwork. From decision-making to feedback, trust, and goal-setting, here’s everything you need to know about working with me—and

Define and operationalize values to build culture.

A breakdown of my process in operationalizing a company value and incorporating it into the culture of the organization.

Before Writing Any Copy, Create a Creative Brief

Writing copy without a creative brief is like building a house without blueprints—a recipe for chaos. Whether it’s ads, websites, or anything in between, a solid brief keeps you focused and effective. Here are 7 must-have elements to nail before you

Treat Others How They Want to Be Treated

At Clef, we believe in treating others how they’d like to be treated—a value that goes beyond the Golden Rule. True empathy means listening, asking, and understanding needs before acting. When we build with compassion, we create better teams, product

Define and operationalize values to build culture.

A breakdown of my process in operationalizing a company value and incorporating it into the culture of the organization.

Snacks -- The One Thing by Gary Keller with Jay Papasan

Bite-sized insights from 'The One Thing' by Gary Keller with Jay Papasan. Actionable tactics you can start using right away.

Snacks -- Atomic Habits by James Clear

Bite-sized insights from 'Atomic Habits' by James Clear. Actionable tactics you can start using right away.

Still Processing...Reality Update in Progress

Still Processing is a newsletter about thriving in an era of exponential change. AI, emerging technologies, and societal shifts aren’t just evolving—they’re accelerating, reshaping the world faster than we can process. Expect deep dives into the implications of the chaos of the moment—philosophically, practically, and personally.

Through thoughtful analysis, bold questions, and engaging storytelling, I navigate the intersection of futurism, AI, leadership, and spiritual development from the ground level observing the absurdity of this timeline. This is where we make sense of it all.

It is not just about making sense of change -- it’s about jumping into this new reality with two feet and consciously shaping the future. Join me in trying to make sense of the forces reshaping our world and figuring out how to meet them with intention, curiosity, and resilience.

Category comprehensive...

Below you can review all all the articles in each featured category. This work is what I've spent much of my career on. If you are DIYing your marketing, you can find many how-to's on focused projects.

Brand Development

This is where we build the core of your brand together. I’ll help you transform all your brand materials—visuals, messaging, and values—into clear, polished, and impactful assets that resonate deeply with the people you’re here to serve.

We start with what you’ve already got.

My first step is to gather everything that exists within your business and, more importantly, what’s stored in your head. I help you get those ideas out on paper so we can see what’s there and what’s missing.

From there, I’ll identify the gaps and create a roadmap to bring every piece of your brand into alignment.

Brick by brick, we’ll build a magnetic brand infused with purpose.

Together, we’ll work through a series of collaborative activities with your team to ideate, refine, and perfect each element. We move at a pace that works for you, ensuring everything stays cohesive and aligned, with a final polish on every piece before delivery.

Below you can see a comprehensive list of the information and elements we will develop for your brand.

Mission Statement
Vision Statement
Core Values
Target Audience Profiles
Brand Positioning
Key Messages
Personality and voice
Brand Story
Product / Service Offerings
Brand Differentiators
Aesthetics and Visual Identity
Customer Experience Framework
Brand Proof Points
Competitive Analysis
Strategic Partnerships
Pricing Strategy
Brand Promise
Unique Value Proposition

These elements will become the bedrock of your brand. Want to dive deeper and learn more? Check out my brand basics page.

Marketing Strategy & Implementation

Here we take your vision and turn it into actionable steps to reach your audience effectively. We’ll develop a clear, high-impact marketing strategy tailored for your business, ensuring that every move resonates with your target market and drives meaningful results.

We start with what's already working

First, I dive into your current marketing efforts, data, and business goals. Whether it’s strategies you’ve tried or ideas that haven’t yet taken shape, I gather the full picture.

From there, I’ll analyze your current market positioning, audience engagement, and competitors to identify where we can make the biggest impact.

We’ll build a detailed strategy to close those gaps, optimize your messaging, and align every marketing effort with your brand values and business objectives

We'll create a cohesive plan that scales with your business.

I’ll guide you and your team through the implementation process, ensuring that everything from your digital presence to community engagement is aligned, tested, and refined.

We’ll move at a pace that fits your capacity, ensuring the highest quality in every action we take. Before each launch or initiative, everything will receive a final review to ensure effectiveness and alignment.

Marketing strategy elements:

Audience Research & Segmentation
Growth & Scalability Plan
Marketing Goals & KPIs
Content Marketing Plan
Competitor Analysis & Positioning
Digital & Social Media Strategy
SEO & Website Optimization
Email Marketing Campaigns
Lead Generation & Conversion Funnels
Paid Advertising Strategy
Influencer & Channel Partnerships
Customer Journey Mapping
Community Engagement & Retention
Data Analysis & Reporting
Brand Consistency

These strategic elements will drive your marketing efforts forward, positioning you as a leader in the health and wellness space. Want to learn more about how we implement this strategy? Check out my Marketing Strategy page. [Link to Marketing Strategy Page]

Team Hiring, Mentoring, & Management

Building a strong, aligned team is critical for executing successful marketing campaigns. I’ll work with you to hire, mentor, and manage a high-performing team that’s fully invested in your brand’s mission.

We will assess your current team and identify gaps. Whether you need to hire key talent, elevate your existing team, or hire outside contractors, I’ll guide you through every step, from crafting roles to onboarding new hires.

As we develop your team, I focus on mentorship and coaching, ensuring each member grows into their role. With clear communication, defined responsibilities, and a shared vision, we’ll ensure every campaign runs smoothly, hitting deadlines and exceeding expectations.

Team building processes:

Hiring Strategy & Role Definition
Team Mentorship & Growth Plans
Campaign Workflow Management
Performance Tracking & Accountability
Collaborative Goal Setting & Execution

A well-mentored team delivers powerful results. Want to know more? Check out my Team and Campaigns page. [Link to Team Page]

Designing Ops & Culture

I'll design systems and processes to execute your marketing plan efficiently while fostering a collaborative and supportive work culture that empowers your team to succeed.

Our systems will create consistency, reduce bottlenecks, and ensure accountability at every step. As I implement these systems, I'll focus on building a culture where collaboration and communication thrive.

Clear processes combined with a supportive culture lead to smoother execution and more impactful results.

System and Ops design:

Workflow Optimization
Task & Project Management Systems
Communication & Collaboration Tools
Process Documentation & Standard Operating Procedures (SOPs)
Feedback Loops & Continuous Improvement

Streamlined systems and a healthy culture drive long-term success. Learn more about building supportive structures on my Systems and Processes page. [Link to Systems Page]