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You Have a Vision. I’ll Help You Build the Engine to Scale It.
You don’t need more tactics—you need a marketing system that actually works. One that runs smoothly, grows with you, and amplifies your impact. Whether you need high-level strategy, strong leadership, or smarter systems, I’ll help you build it.
Ready to stop guessing and start scaling?
If your business is growing, but marketing still feels like a guessing game, you’re not alone. Maybe you’re juggling too many roles, struggling to turn leads into actual revenue, or watching your marketing efforts fall flat without a clear strategy. At some point, tactics aren’t enough—you need a real system that scales with you.
So, how do you know if it’s time to bring in a Fractional CMO who can build that system and drive results?
🔗 Still not sure if you're ready? Read this: 8 Signs You Need a Fractional CMO.
Fractional CMO Services
Strategic Marketing leadership without the full-time commitment. Get senior-level marketing expertise to scale your business—without hiring a full-time CMO. I’ll craft your custom marketing strategy, execute growth-driving initiatives, and mentor your team so they can thrive independently.
Want all the details? Get My Services Guide for full pricing, engagement details, and more.
Tailored Support Based on Your Business Needs. Choose the level of involvement that fits your goals and resources:
Strategy
Advisory-Level Support for Founders, Solopreneurs, and Small Teams
Strategy - Your Custom Marketing Roadmap
Advisory-Level Support for Founders, Solopreneurs, and Small Teams
If you're just starting out, running a lean operation, or planning to implement your own marketing, this Strategy tier is built for you. It’s designed for solopreneurs, early-stage businesses, and founding teams who want expert guidance without full-scale execution.
We’ll kick things off with a comprehensive marketing audit to uncover gaps and opportunities. From there, I’ll craft a custom marketing roadmap tailored to your growth goals. You’ll get clear, actionable steps to follow—plus templates and instructions for every key task—so you can execute confidently.
I’ll be your strategic advisor throughout the process, providing ongoing guidance, answering questions, and helping troubleshoot any roadblocks. By the end, you’ll have an AI-enabled brand and marketing infrastructure that’s optimized, scalable, and ready to grow alongside your business.
- Comprehensive Marketing Strategy aligned with your business goals.
- Custom Marketing Roadmap with actionable steps for your team to implement.
- AI-Enabled Systems & Processes for streamlined, scalable growth.
- Ongoing Performance Reviews to keep you on track.
- Weekly Strategy Sessions for problem-solving, course corrections, and workshops.
- Templates & Instructions for key marketing initiatives.
The Details:
- Price: $4k/month
- Time Commitment: 6 - 18 months (typical engagement)
- Dedicated Time Per Week: 7.5 hours from me, unlimited from you (We build at your pace.)
The Outcome:
You’ll walk away with a fully optimized, scalable marketing system—complete with AI-driven workflows and a clear roadmap—giving you the tools to grow your business with confidence.
👉 Want all the details? Get My Full Services Guide for pricing breakdowns, deliverables, and how each service level works.
Strategy + Implementation
For Growing Businesses That Need Leadership and Support to Scale
Strategy + Implementation - High Level Strategy with Hands-on Execution.
For Growing Businesses That Need Leadership and Support to Scale
This is where strategy meets action. Strategy + Implementation is perfect for businesses with in-house marketing staff or external contractors but lacking cohesive, high-level marketing leadership.
We’ll start with a comprehensive marketing audit and build a custom strategy roadmap, just like in the Strategy tier—but here’s where it levels up. I’ll take on the hands-on management of your marketing initiatives, guiding both your internal team and external partners (think web developers, PR agencies, designers) to ensure everything aligns with your business goals.
You’ll still get templates, instructions, and strategic guidance, but I’ll also oversee the day-to-day execution—managing projects, leading teams, and keeping all moving parts working in sync. I can even assist with software and systems onboarding or integrations to make sure your marketing stack is running smoothly.
The result? A fully functional marketing machine, executing a cohesive strategy that drives measurable growth.
- Comprehensive Marketing Strategy aligned with your business goals.
- Custom Marketing Roadmap with actionable steps for your team to implement.
- AI-Enabled Systems & Processes for streamlined, scalable growth.
- Ongoing Performance Reviews to keep you on track.
- Weekly Strategy Sessions for problem-solving, course corrections, and workshops.
- Templates & Instructions for key marketing initiatives.
- Direct Management of Key Marketing Initiatives (campaigns, content, paid media).
- Contractor & Agency Oversight — managing external partners (e.g., designers, PR firms) to ensure their work aligns with the strategy.
- Software & Systems Onboarding/Integration support
The Details:
- Price: $6k/month
- Time Commitment: 12 - 24 months (typical engagement)
- Dedicated Time Per Week: 12 hours from me, unlimited from you (We build at your pace.)
The Outcome:
You’ll have a fully operational marketing engine—with clear direction, hands-on execution, and seamless team collaboration—all aligned with your company’s growth goals.
👉 Want all the details? Get My Full Services Guide for pricing breakdowns, deliverables, and how each service level works.
Strategy + Implementation + Mentorship
For Businesses Ready to Scale Fast and Build a Self-Sustaining Marketing Engine
Strategy + Implementation + Mentorship - Build, Scale, and Empower Your Marketing Team
For Businesses Ready to Scale Fast and Build a Self-Sustaining Marketing Engine
This is the most comprehensive level of support I offer—strategy, execution, and mentorship all rolled into one. It’s designed for businesses that are ready to scale but need the right people and processes in place to make it happen.
We’ll start with a deep-dive marketing audit and develop a custom strategy roadmap—but at this level, we also map out key hires to build your in-house marketing team. I’ll help write role descriptions, participate in interviews, and guide you through the hiring process to ensure you bring on the right talent. I can work with recruiting firms or hiring platforms as necessary.
As new team members join, I’ll handle onboarding and training, ensuring they align with the strategy and integrate seamlessly into workflows. Through mentorship and coaching, I’ll help your team develop the skills they need to own and execute the marketing strategy independently.
The end goal? A fully functional, self-sustaining marketing department—and often, a smooth handoff to a full-time CMO when the time is right.
This approach gives you the speed and flexibility of a fractional CMO while building a long-term, scalable infrastructure that can adapt to your evolving needs.
- Comprehensive Marketing Strategy aligned with your business goals.
- Custom Marketing Roadmap with actionable steps for your team to implement.
- AI-Enabled Systems & Processes for streamlined, scalable growth.
- Ongoing Performance Reviews to keep you on track.
- Weekly Strategy Sessions for problem-solving, course corrections, and workshops.
- Templates & Instructions for key marketing initiatives.
- Direct Management of Key Marketing Initiatives (campaigns, content, paid media).
- Contractor & Agency Oversight - managing external partners (e.g., designers, PR firms) to ensure their work aligns with the strategy.
- Software & Systems Onboarding/Integration support
- Hiring Support - role creation, interview participation, and hiring strategy.
- Team Mentorship & Training - onboarding, coaching, and skill development for new and existing team members.
- Leadership Transition Planning - guiding the process to eventually hand off to a full-time CMO.
The Details:
- Price: $9k/month
- Time Commitment: 12 - 24 months (typical engagement)
- Dedicated Time Per Week: 18 hours from me, unlimited from you (We build at your pace.)
The Outcome:
You’ll walk away with a fully built, self-sustaining marketing department—complete with a skilled team, optimized systems, and a clear strategy—all working together to drive rapid, scalable growth.
👉 Want all the details? Get My Full Services Guide for pricing breakdowns, deliverables, and how each service level works.
Project-Focused Retainers
Results-Driven, Time-Limited Engagements
Have a specific marketing challenge you want solved? These focused, high-impact retainers are designed to deliver clear, measurable outcomes without the open-ended commitment.
How it Works
- Marketing Audit – When marketing feels like guesswork, you waste time and resources without knowing why. I run a comprehensive audit of your current efforts and surface the gaps, strengths, and missed opportunities. You’ll walk away with clear, actionable recommendations to improve throughput, quality, and efficiency, including where AI can create immediate leverage.
- Ops Systems Overhaul – Most startups accumulate tools the way people accumulate apps on their phones. Eventually everything becomes cluttered, confusing, and impossible to hand off. I clean up the operational sprawl, streamline systems, and build SOPs that make sense, scale, and support future hiring.
- Go To Market – Public launches are where early teams realize they’re in over their heads. I evaluate your current capabilities, assess resourcing, work directly with the team, and build a grounded go to market plan with timelines that actually reflect reality. The result is a launch strategy that’s coherent, confident, and executable.
- Investor Narrative and Positioning – I clarify the company’s mission, market opportunity, competitive edge, and founder vision, then build a cohesive narrative that ties strategy and story together. Deliverables include investor-grade messaging, a fully aligned pitch narrative, a refined brand foundation, and a fundraising-ready deck that communicates inevitability and momentum.
- Marketing Foundations Blueprint - Early teams often hit a wall when they realize they don’t actually have a marketing function, just a set of disconnected tasks held together by goodwill and guesswork. I design the foundations of a real marketing engine: your positioning, messaging architecture, operating model, channels, roles, KPIs, workflows, and quarterly roadmap. You walk away with a clear system your team can run immediately or a blueprint you can hand to me if you decide to bring me on fractionally.
With a clear strategy and the right systems in place, your marketing won’t feel like a guessing game—it will become a repeatable, scalable process that supports your business growth.
Want all the details? Set up an intro call with me for pricing, engagement details, and project customization.
Playbooks
For DIY go-getters, these comprehensive playbooks are distilled versions of the proprietary processes I use with clients every day. My suite of playbooks map to core pressures earily-stage founders feel and match my Fractional CMO framework.
How it Works
Description: 35 - 80 pages of core concepts, frameworks, diagrams, checklists, worksheet, templates, examples and instruction on how to implement.
- Brand Positioning & Narrative Architecture Playbook - Who it’s for: Founders struggling to articulate what they do in a way the market actually feels. Outcome: Clear value proposition, audience segmentation, messaging hierarchy, and a brand narrative that doesn’t sound like every other startup on the planet. Why it sells: This is the number one thing early-stage teams screw up. And you’re very good at fixing it.
- Go To Market Strategy Playbook - Who it’s for: Pre-launch or pivoting teams. Outcome: A full GTM plan including ICP definition, channel prioritization, messaging angles, sequencing, KPIs, and a 90-day rollout. Why it sells: Founders massively underestimate how much structure they need to launch properly. This one saves them from themselves.
- Marketing Operating System Playbook - Who it’s for: Teams doing “random acts of marketing.” Outcome: A clear operating model, cross-functional workflows, metrics dashboard, meeting cadence, roles and responsibilities, SOP templates, and your trademark “how the system fits together” philosophy. Why it sells: People do not know how to build a marketing function. You do. This turns your genius into a replicable asset.
- Content Strategy & Editorial System Playbook - Who it’s for: Startups that know content should drive growth but can’t execute consistently. Outcome: Messaging pillars, editorial rhythm, content formats, content repurposing workflow, AI-assisted production guidelines, and editorial review process. Why it sells: Every founder thinks content is the answer. Very few know how to run a content machine.
- Demand Generation Foundations Playbook Who it’s for: Early teams trying to get their first predictable pipeline. Outcome: Channel prioritization, early-stage funnel design, simple attribution framework, lead gen experiments, quality scoring, and your “proof of life” KPIs. Why it sells: Predictable demand is the Holy Grail. This is the closest they can get without hiring you.
- Founder-Led Sales + Marketing Alignment Playbook Who it’s for: Teams where the founder is still the primary closer. Outcome: Messaging scripts, qualification system, objection responses, handoff workflows, and a simple CRM setup guide. Why it sells: Founder-led sales is messy, emotional, and exhausting. This brings order to chaos.
- Investor Narrative Primer (This is a lighter, DIY version of your investor positioning project.) Who it’s for: Pre-seed and seed-stage founders preparing to raise. Outcome: Investor narrative structure, story arcs, category framing, traction storytelling, competitive insights prompts, and a pitch deck template. Why it sells: Good investor decks are rare. Great ones get funded.
- AI for Early-Stage Marketing Playbook Who it’s for: Teams wasting time using AI as a toy instead of a tool. Outcome: Your recommended AI workflow stack, prompt engineering basics, SOPs for content generation, speed improvements, and quality control guidance. Why it sells: Everyone wants this. Everyone is misusing AI. Your perspective is grounded and strategic.
With the right hires, strong mentorship, and clear processes, your marketing team will be equipped to execute at the highest level—without constant hand-holding.
Want all the details? Check out my playbooks page for content details, and more.
Group Strategy Workshops – Expert Marketing Guidance for Small Business Owners
These interactive live workshops give small business owners the tools, frameworks, and insights they need to build a smarter marketing strategy. Practical, no fluff—just real-world marketing know-how.
How it Works
With the right hires, strong mentorship, and clear processes, your marketing team will be equipped to execute at the highest level—without constant hand-holding.
Want all the details? Get My Services Guide for full pricing, engagement details, and more.
Marketing Templates – Get the Exact Tools I Use to Build Growth Strategies
Want to DIY your marketing with expert-level tools? I’ve created plug-and-play templates based on my proven processes. These are the same frameworks I use with clients to build strategic, scalable marketing systems.
How it Works
With the right hires, strong mentorship, and clear processes, your marketing team will be equipped to execute at the highest level—without constant hand-holding.
DIY Marketing Resources – Learn & Apply on Your Own
Not ready to invest yet? No problem. I regularly share insights, articles, and how-to guides that break down complex marketing strategies into simple, actionable steps.
How it Works
Want all the details? Go to my Articles Archive for full pricing, engagement details, and more.
Find the right level of support for your business.
Kind words from clients
