Bernie 2020: Scaling Participation and Belonging

Written by: Jessica Grace

Buses arrived in Nevada carrying volunteers from neighboring states filed with people willing to give up a weekend, ride for hours, and spend their day knocking on strangers’ doors. They came with energy and a desire to help. My job was to make sure that energy had somewhere useful to go.

In 2019 and 2020, I worked as the Out-of-State Volunteer Coordinator for Bernie Sanders’ presidential campaign in Nevada. I coordinated with the field team to schedule incoming groups, welcome them to the office, prepare them for canvassing, and support them once they were out in the field. The work was logistics, but it was also hospitality. A busload of volunteers could make a real contribution, but only if people knew where to be, what to say, how to use the tools, and who to call when something went wrong.

For me, the point was to help people move from wanting to participate to knowing how.

Turning arrival into readiness

Every group needed a landing place. Before volunteers arrived, I worked with field organizers to understand which neighborhoods needed canvassers and when the office could train and deploy them. When the buses pulled in, I helped welcome people, orient them to the day, and turn a crowd into teams that were ready to walk a route.

The canvass trainings covered the practical pieces first: the script, the campaign’s key points, voting and caucus information, polling locations, and onboarding for the campaign’s canvassing software. We talked through what people might encounter at the door and made room for questions. Some volunteers had canvassed many times. Others were about to knock on their first door.

Political campaigns can develop their own language and rhythms very quickly, and it is easy for a newcomer to feel as if everyone else already knows what to do. I wanted the training to give people more than instructions. I wanted them to leave feeling prepared, connected to the larger effort, and confident that they belonged there.

Once teams went out, I became their point of contact. If someone had trouble with the software, needed clarification, got turned around, or had a question from a conversation at the door, they knew who to reach. Field organizing looks public when a crowd gathers for a launch, but much of it is quieter: answering a call, solving a small problem quickly, and helping a volunteer stay engaged rather than feel stranded.

By the final week before the caucus, the scale was enormous. The campaign had knocked on more than 400,000 doors across Nevada, from city neighborhoods to widely dispersed rural communities. The caucus took place on February 22, 2020, after several days of early voting, and Sanders won the contest. (TIME; The Nevada Independent)

When a canvass launch became an event

Some of the largest canvassing pushes began with guest speakers at our office. I helped organize events featuring Bernie Sanders; Bill de Blasio, who was then mayor of New York City and joined Sanders on the campaign trail in Nevada after endorsing him; Nina Turner, a former Ohio state senator and national co-chair of the Sanders campaign; and Sara Nelson, International President of the Association of Flight Attendants-CWA. (Axios; PBS; AFA-CWA)

Those visits brought excitement and a new layer of coordination. A speaking event had to work as an event, but it also had to do its real job: launch people into the field. We needed to welcome the crowd, prepare materials and training, organize the transition from listening to canvassing, and make sure the field team received volunteers who were ready to go.

The speakers may have drawn people through the door, but the day depended on what happened after the applause. People picked up literature, found their teams, learned their routes, and headed into neighborhoods to have one conversation at a time.

Caucus day

On caucus day, I served as a caucus captain at a large urban site. The Nevada caucus was more complicated than walking into a booth and marking a ballot. Participants gathered in person, formed preference groups, and moved through a process that could be unfamiliar even to people who cared deeply about taking part. In 2020, the state also had to incorporate early-voting preferences into the caucus-day process.

My work leading up to that day had been about preparing other people to enter the process. Serving as a caucus captain brought me directly into the process itself. In a crowded civic setting, people needed clear information and a sense that there was a place for them. The mechanics mattered, but so did the tone: patience, welcome, and the steady reassurance that participation was worth the effort.

From Nevada to Idaho

After Nevada, I traveled to Idaho and worked around Boise ahead of the state’s March 10 Democratic presidential primary. There, I helped organize neighborhood captains who could lead canvassing in their own communities. The geography changed, and the voting process changed from a caucus to a primary, but the organizing principle was familiar: build local relationships, give people useful tools, and create a structure through which they could bring others into the process. Idaho’s official results record the March 10 primary and its statewide presidential vote. (Idaho Secretary of State)

Then COVID-19 changed the conditions almost overnight. Campaigns began canceling rallies and reconsidering all in-person activity in March 2020. My organizing work was cut short as door-to-door canvassing and public gatherings became unsafe, and Sanders ended his presidential campaign on April 8. (TIME; PBS NewsHour/AP)

The ending was abrupt. Campaign work is always temporary, but this time the usual arc disappeared. There was no gradual winding down of the field operation. The world changed, and the work changed with it.

The work behind participation

What stays with me is not only the scale of the campaign or the names of the people who visited our office. It is the stream of volunteers arriving ready to help and the work required to turn that willingness into meaningful participation.

Belonging doesn't happen automatically, even among people who have chosen to show up for the same reason. Someone has to welcome the newcomers, explain the language, answer the questions people may be embarrassed to ask, and make it clear that experience is not a prerequisite for contributing.

That was the heart of my role. I built the practical bridge between the campaign’s field plan and the people who wanted to be part of it. The bridge was made of schedules, scripts, training, software, route information, phone calls, and troubleshooting. But underneath all of those tasks was something more human: helping people see themselves as participants rather than spectators.

Electoral campaigns are temporary structures, but the experience of participating can last beyond a single contest. For me, this work was about bringing more people into the electoral process, creating a sense of community around collective action, and giving volunteers the confidence to help shape what came next for the country.

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Jessica Grace is a seasoned marketing strategist and fractional CMO specializing in early-stage startups and visionary entrepreneurs. With a sharp eye for brand storytelling and data-driven growth, she transforms ideas into impactful, values-driven brands.

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