What's a fractional CMO?

In a sentence: A fractional CMO is your part-time marketing executive, delivering big-picture strategy and hands-on leadership without the cost or commitment of a full-time hire. Think of it as having a seasoned expert to craft your vision, build your team, and scale your operations—tailored to your business, your goals, and your mission.

In addition the typical work of a fractional CMO, I specialize in building epic brand foundations to supercharge your marketing and sales. If you want to know more about my personal superpowers, read my article blah blah blah.

Fractional CMOs typically:

1. Develop Marketing Strategies tailored to a company’s goals, market, and audience.
2. Optimize Marketing Operations, streamlining workflows and ensuring teams are aligned.
3. Build and Lead Teams, either in-house or external, fostering collaboration and empowerment.
4. Deliver Scalable Results, focusing on strategies that grow alongside the business.

They’re ideal for startups and growing companies that need executive-level marketing leadership but aren’t ready or able to hire a full-time CMO.

With a little more detail, I'll help you:

Build epic brand foundations to supercharge your marketing and sales.

Your brand is more than just a logo or a color palette—it’s the foundation of how your business shows up in the world. While visuals matter, they’re just the tip of the iceberg. After years of building marketing departments in Silicon Valley, I’ve learned that the real power lies in creating rock-solid brand components that can be handed off seamlessly to contractors, internal teams, and even potential hires.

When you work with me as your fractional marketing lead, we’ll go beyond the basics to build a comprehensive brand foundation that truly reflects your mission, values, and goals. From a mission statement that inspires to customer experience frameworks that guide every interaction, I help you create a brand bible—a go-to resource that serves as the bedrock of your company.

I’ve developed an 18-point brand framework that ensures every element of your outreach, culture building, and even investor communication aligns with your vision. Together, we’ll create a brand that doesn’t just support your marketing and sales efforts—it supercharges them.

Develop marketing strategies tailored to your goals, market, and audience.

You have a unique mission, purpose, values, and goals. Your marketing strategy should reflect that. I dive deep into understanding your vision, your market, and your audience—unearthing what truly sets you apart. From there, I craft a strategy that’s a custom blueprint for growth that aligns with your goals and resonates with your customers. We will build and operationalize a cohesive, values-driven approach that tells your story, amplifies your impact, and drives meaningful results.

The strategies I create are informed by my two decades of working in startups developing brands and building out marketing operations for small but mighty companies. Throughout my career, I have been a voracious learner and have always kept up with new tools, techniques and ideas that people are using to gain an edge and win.

Optimize marketing operations, streamlining workflows and ensuring teams are aligned.

Once the brand is articulated and the strategy is decided upon we will build a solid operational foundation. I’ll help you optimize your marketing operations to ensure everything runs smoothly, efficiently, and aligned with your purpose. Whether it’s refining workflows, implementing new tools, or bridging gaps between teams, I ensure your operations align with your broader goals.

We’ll cut through the noise, eliminate redundancies, and create processes that are suited to your business. I bring years of experience building systems that scale for startups and small teams, being both resourceful and innovative. Your marketing operations won’t just support your strategy—they’ll supercharge it.

Build and lead teams, fostering collaboration and empowerment.

I focus on helping you build the team you need for your company right now. I can train up and skill build but also find people who are deeply aligned with your mission. Whether you’re assembling a brand-new team or strengthening an existing one, I’ll work with you to cultivate a culture of collaboration, accountability, and shared purpose.

From hiring the right talent to mentoring junior marketers and empowering team leaders, I bring a hands-on approach to ensure your team operates like a well-oiled machine. With me as your fractional CMO, your team won’t just execute strategies—they’ll own them, driving results that reflect their dedication and your vision.

Deliver scalable results, focusing on strategies that grow alongside your business

Growth isn’t just about hitting short-term milestones—it’s about creating sustainable, scalable systems that evolve as your business does. I specialize in crafting strategies and solutions that don’t just meet your current needs but also set the stage for long-term success.

By analyzing your market, identifying opportunities, and leveraging tools and techniques that maximize efficiency, I’ll help you build a foundation for growth that’s as adaptable as it is impactful. My goal is to help you scale smartly, ensuring your brand remains authentic and connected to its values every step of the way.

I'll lead you through the early stages of building a brand, a team, and marketing ops and prepare you for expansion beyond beyond.

Have more questions about fractional work? Check out my FAQ. It has a list of general questions I've encountered from potential clients, along with short and sweet answers.

Trying to decide between an agency, an executive, or fractional leadership? Check out this article I wrote about the different services provided, and expectations of each role.