Aligned Arcana...a newsletter.
Deep dives on regenerative business strategy, leadership, and self empowerment...mostly. Tap in.
You Have a Mission. I’ll Help You Turn It Into a Movement.
Fractional CMO and Brand Strategist for Early-Stage Purpose-Driven Startups
Craft messaging that captivates. Automate and scale ops. Build synergistic teams.
Your vision, amplified with strategy that delivers impact.
Hi, I'm Jessica.
For 12+ years, I lived in Silicon Valley building marketing organizations for early stage startups from seed through GTM. Along the way, I raised tens of millions in venture capital and hired over 100 designers, developers, and marketers.
Then, burnout hit. I needed to find more meaning in my work. I walked away from my high-paying job, bought a van, and hit the road.
Today, I partner with creators, solopreneurs, and early-stage startups to build values aligned brands, designed to scale. I build polished brands and synergistic teams using top strategies and techniques from Silicon Valley.
Read more about the bumps, jumps, and quantum leaps in my journey, here.
Hold up. What is a fractional CMO?
If this is you, we should talk.
Early stage start ups encounter similar challenges as they begin to define and grow their business. The concept of 'wearing many hats' can only take you so far. To accelerate growth aligned with your values and vision, you need some domain expertise. That's where I come in!
"I need marketing expertise to grow, but I can’t justify the cost of a full-time CMO. It’s stuck between needing strategic leadership and making the budget work."
"Our business is starting to grow, but I’m struggling to scale operations in a way thats aligned with my values. I’m constantly managing small fires instead of building a sustainable growth plan."
"We’re putting effort into attracting new customers, but most leads aren’t converting into sales. It’s frustrating to see them slip through the cracks when we know our services could really benefit them."
"Our branding feels all over the place. I’m not sure if we’re sending the right message. It’s hard to keep things consistent across platforms. I know we need to stand out, but I’m not sure where to begin."
"Marketing is key to our growth, but I don’t have a clear strategy. We’re just guessing and it’s tough to figure out which direction to take when nothing seems to deliver consistent results."
"Our industry is evolving quickly, and we’re falling behind. We’re not agile enough to adapt to market trends, and it’s becoming harder to stay relevant and meet customer expectations."
"With everything I’m juggling, marketing always ends up at the bottom of my list. I know it’s important, but I just don’t have the time to give it the attention it needs."
"We’re spending money on marketing, but it’s hard to track what’s actually working. Without clear metrics, I feel like we’re throwing money into the wind and hoping something will stick."
My superpowers, at your service.
When we partner, you get access to my knowledge, experience, and domain expertise to build assets, strategy, and systems custom tailored to suit your brand and company workflow. All the benefits of hiring an executive for less than half the cost. Perfect!
Strategic Foresight
I know which levers to pull, and when, to create momentum, meet ambitious goals, and avoid costly detours. 15+ years in the field means I don’t guess. I guide.
Systems Thinking
I architect marketing machines that scale. Automated workflows, campaign infrastructure, and data loops that adapt as you grow.
Adaptive Planning
In fast-changing markets, I build agile strategies designed to flex, iterate, and stay two steps ahead of industry shifts.
Brand Resonance
Your message will hit the right frequency. I craft cohesive brand identities that build trust and stay memorable across every channel.
Community Building
I help you turn audiences into ecosystems—designing pathways for engagement, belonging, and organic advocacy that compounds over time.
Values Driven
I bring regenerative thinking into your business model, ensuring your growth uplifts your team, customers, and the world around you.
I work with all sorts of businesses, including:
I work with passionate founders and entrepreneurs who are driven to create innovative businesses that make a real impact on the communities they serve. If you’re someone who’s constantly working to better yourself and the world around you, we might be the perfect match.
You can do good and do well. My role is to help you turn your passion into a powerful strategy—one that builds brands, scales operations, and inspires action, all while staying true to your vision.
I believe we’re living in a moment where the leaders of the future are being made. It’s time for us to rise and create the businesses that will serve humanity’s highest potential.
With my background in marketing, psychology, and personal development, I’ll help you build a brand that shines your unique light, brings people together, uplifts our shared spaces, and adds a little more joy to every day.
We'll collaborate and conquer...
I collaborate with you to bring your ideas to life, build streamlined systems, and turn complex concepts into clear, compelling stories that drive action. More specifically...
Foundational Brand Elements
We’ll build the foundation of your brand—together.
Before you invest in marketing, messaging, or scaling, you need a rock-solid brand. I’ll help you transform all your brand materials—visuals, messaging, and values—into clear, cohesive, and impactful assets that deeply resonate with the people you’re here to serve.
I meet you where you are.
My first step is to gather everything that currently exists in your business—and, more importantly, what’s still in your head. Your vision, ideas, and instincts? We’ll get them out on paper so we can see the full picture. From there, I’ll identify gaps and create a strategic roadmap to bring every element of your brand into alignment.
Brick by brick, we’ll build a magnetic brand infused with purpose.
Through a series of collaborative sessions with you (and your team, if you have one), we’ll ideate, refine, and perfect each component. We’ll move at a pace that works for you, ensuring consistency across every piece. By the end, your brand will be polished, aligned, and ready for the next stage of growth.
Here’s what we’ll develop together:
✅ Mission Statement
✅ Vision Statement
✅ Core Values
✅ Target Audience Profiles
✅ Brand Positioning
✅ Key Messages
✅ Personality & Voice
✅ Brand Story
✅ Product/Service Offerings
✅ Brand Differentiators
✅ Aesthetics & Visual Identity
✅ Customer Experience Framework
✅ Brand Proof Points
✅ Brand Values in Action
✅ Messaging Framework
✅ Internal Brand Culture
✅ Brand Promise
✅ Unique Value Proposition
These elements will become the bedrock of your brand. Once the brand is solid we can begin integrating this information into marketing systems and handing off production to outside contractors with confidence.
Marketing Strategy & Implementation
Once we’ve built a strong brand foundation, the next step is execution—turning strategy into action. Together, we’ll prioritize the most impactful marketing activities and set up systems that ensure long-term success.
We focus on what works—and cut the rest.
Before implementing anything new, I assess your existing marketing efforts, audience engagement, and competitive positioning. Instead of chasing every shiny tactic, we’ll double down on what actually moves the needle—aligning every effort with your business objectives and brand values.
We build marketing systems that scale.
This isn’t just about running campaigns—it’s about building a marketing engine that works for your business long-term. I help set up streamlined workflows, automation, and processes so your marketing operates efficiently and consistently—whether executed by your current team, new hires, or external partners. Every strategy we develop will be designed for sustainability and growth.
Execution with precision and purpose.
We move at a pace that fits your capacity, maintaining high quality in every initiative. Before any launch, campaign, or initiative, we refine, test, and review to ensure alignment, effectiveness, and a strong return on investment.
To ensure smooth execution, I design workflow systems that create consistency, reduce bottlenecks, and keep teams accountable. With clear processes in place, your marketing operations become more predictable, repeatable, and scalable.
Key Marketing Strategy Elements:
✅ Research & Segmentation
✅ Marketing Goals & KPIS
✅ Competitive Analysis & Positioning
✅ Content Marketing Strategy & SEO
✅ Website Optimization
✅ Digital & Social Media Strategy
✅ Email Marketing & Automation
✅ Lead Gen & Conversion Funnels
✅ Paid Advertising Strategy
✅ Influencer & Channel Partnerships
✅ Strategic Partnerships & Collabs
✅ Customer Journey Mapping
✅ Community Engagement
✅ Systems Optimization
With a clear strategy and the right systems in place, your marketing won’t feel like a guessing game—it will become a repeatable, scalable process that supports your business growth.
Team Hiring, Mentoring, & Management
Your marketing is only as strong as the team behind it. Whether you need to hire key talent, upskill your existing team, or manage external contractors and agencies, I’ll help you build a high-performing, values-aligned team that can execute with confidence.
We assess, refine, and build the right team for growth.
First, we’ll evaluate your current team and identify skill gaps. From there, I’ll guide you through the hiring process—defining roles, sourcing top candidates, and ensuring a seamless onboarding process. Whether hiring internally or externally, I ensure every addition to your team is aligned with your mission and long-term vision.
I mentor your team to operate at a high level.
For businesses with existing marketing staff, I step in as a mentor and coach—training your team to think strategically, execute effectively, and own their roles. My goal is to equip them with the skills and systems they need to take over management, ensuring long-term success without dependency on outside consultants.
Systems & project management keep everything on track.
Once the systems are in place, I provide oversight to ensure campaigns, initiatives, and projects run smoothly. If you have marketing efforts already in motion, I can step in to refine, optimize, and improve what’s working—bringing clarity, efficiency, and measurable results to your execution.
I implement task management systems, communication tools, and workflow processes that ensure smooth execution. By providing Standard Operating Procedures (SOPs) and documentation, I create a repeatable structure, ensuring that as your team grows, new hires can integrate quickly and effectively.
A well-mentored team isn’t just skilled—it operates within a structured system that makes execution smoother and creates a culture of accountability and continuous improvement.
Key Team Building & Management Processes:
✅ Hiring Strategy & Role Definition
✅ Onboarding & Training
✅ Workflow & Project Management
✅ Performance Tracking
✅ Team Goal Setting & Execution
✅ Agency & Contractor Management
✅ Systems & Process Documentation
✅ Marketing Operations Oversight
✅ Feedback Loops & Continuous Improvement
✅ Mentorship & Leadership Development
With the right hires, strong mentorship, and clear processes, your marketing team will be equipped to execute at the highest level—without constant hand-holding.
Find the right level of support for your business.
Book a FREE consult call, tell me about your business, and let’s explore how I can help.
Kind words from clients
Still have questions?
Articles
Check out my archive of ideas documenting processes, systems, and step by step instructions on how I work and achieve outcomes. If you're interested in building a regenerative company but don't know where to start, you're in the right place.
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